📱 Social Media Management with OpenClaw

This tutorial will show you how to use OpenClaw to automate social media management, including Twitter posting, content scheduling, engagement tracking, and social media workflows. Estimated time: 30-40 minutes.

By the end of this tutorial, you'll have:

• Automated Twitter posting system
• Content scheduling workflows
• Engagement monitoring and responses
• Social media analytics collection
• Multi-platform posting capabilities

Before starting:

• OpenClaw installed - Complete Getting Started Tutorial
• Browser automation enabled - For web-based social media platforms
• Social media accounts - Twitter, LinkedIn, etc. with API access
• API credentials - Twitter API keys or OAuth tokens

OpenClaw can interact with Twitter through browser automation or API integration:

Option A: Browser-Based (Simple)

Use browser automation for basic posting:

"Go to twitter.com and post this tweet:
'Just automated my social media with OpenClaw! 🦞 #AI #Automation'"

Option B: Twitter API (Advanced)

For more control, use Twitter API:

1. Create Twitter Developer account
2. Create a new app
3. Generate API keys and access tokens
4. Configure in OpenClaw

Ask OpenClaw: "Help me set up Twitter API integration" for step-by-step guidance.

Start with simple posting requests:

"Post this to Twitter: 'Excited to share my latest project update! Check it out at [link]'"

Scheduled Posting

Schedule posts for specific times:

{
  "cron": {
    "jobs": [
      {
        "schedule": "0 9 * * *",
        "command": "agent --message 'Post a morning update to Twitter about today's goals'"
      }
    ]
  }
}

Use OpenClaw to generate and post content:

Generate Tweets

"Generate a tweet about [topic] that is:
- Engaging and informative
- Under 280 characters
- Includes relevant hashtags
- Then post it to Twitter"

Content Series

Create a series of related posts:

"Create a 5-part Twitter thread about [topic]:
- Part 1: Introduction
- Part 2-4: Main points
- Part 5: Conclusion
Post one part per day starting tomorrow"

Automate engagement with your audience:

Monitor Mentions

"Every hour, check my Twitter mentions:
- If someone asks a question, draft a helpful response
- If someone shares my content, thank them
- Notify me of important interactions"

Auto-Respond

Set up automatic responses:

"When someone asks about [topic], automatically respond with:
'Thanks for asking! Here's a helpful resource: [link]'"

Collect and analyze social media metrics:

Daily Analytics

"Every day at 6pm, collect my Twitter analytics:
- Follower count
- Tweet engagement (likes, retweets, replies)
- Top performing tweets
- Create a daily report and save to analytics.md"

Weekly Summary

{
  "cron": {
    "jobs": [
      {
        "schedule": "0 9 * * 1",
        "command": "agent --message 'Create a weekly Twitter analytics summary: follower growth, top tweets, engagement metrics. Save to weekly-report.md'"
      }
    ]
  }
}

Post to multiple platforms simultaneously:

"Post this message to:
- Twitter
- LinkedIn
- Mastodon (if configured)
Adapt the message format for each platform"

OpenClaw can adapt content for different platforms' character limits and formats.

Build a content strategy with OpenClaw:

Content Calendar

Create and manage a content calendar:

"Create a content calendar for next week:
- Monday: Tech tip
- Wednesday: Project update
- Friday: Weekend reflection
Generate content ideas for each day"

Hashtag Research

Research and use relevant hashtags:

"Research trending hashtags for [topic]:
- Find relevant hashtags
- Check popularity
- Suggest best hashtags for my content"

Platform Guidelines

• Follow platform terms of service
• Respect rate limits
• Don't spam or post excessively
• Engage authentically

Content Quality

• Review auto-generated content before posting
• Ensure content is relevant and valuable
• Maintain your brand voice
• Proofread before publishing

Security

• Store API keys securely
• Use environment variables for credentials
• Regularly rotate access tokens
• Monitor for suspicious activity

Posting Failed

• Check API credentials are valid
• Verify rate limits not exceeded
• Check content doesn't violate platform rules
• Review Gateway logs for errors

Authentication Issues

• Re-authenticate OAuth tokens
• Verify API keys are correct
• Check token expiration
• Regenerate credentials if needed

Now that you can automate social media, explore these enhancements: